Bringing events back to life for PETRONAS’ F1 sponsorship in a post pandemic world
Following more than a year of remote and virtual events, PETRONAS wanted to re-ignite its F1 sponsorship by delivering its first in-person activation since the start of the pandemic. Utilising its access to the Mercedes-AMG PETRONAS Formula One Team Drivers and Team Principal, PETRONAS tasked Crunch with creating a COVID-secure event at PETRONAS’ Global Research & Technology Centre in Turin, Italy.