https://www.crunch.info/insights daily 0.75 2024-12-06 https://www.crunch.info/insights/f1padel-c4eph monthly 0.5 2024-12-06 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/4627c394-1f70-49f6-a944-487262ac424c/Padel_F1.jpg Insights - Padel & F1 - a match made in heaven - A humble bat-and-ball game founded circa 1969 in the Mexican seaport city of Acapulco has turned into a global sensation. Padel is the fastest growing sport in the world; what is it, why is it such a favourite amongst F1 drivers, and what are the commercial opportunities? https://www.crunch.info/insights/jaguar-rebrand monthly 0.5 2024-12-18 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/fad7194d-d697-424d-a47a-96255cb79d4f/jagtop_2.jpg Insights - The hammer that broke the Jaguar’s back - You may have heard that Jaguar has rebranded. Actually, it would be surprising if you hadn’t heard – it’s all anyone can talk about. By now, you’ll undoubtedly have also heard the overwhelmingly negative views pouring from news outlets, peppered across social media, and probably also in your office. It’s become water-cooler chat. https://www.crunch.info/insights/sailgp-next-f1 monthly 0.5 2024-11-29 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/87cca342-a544-422c-b038-65ab74f7c38f/SailGP.png Insights - Is SailGP the next F1? - Now it all makes sense! Following the announcement of its F1 departure, Rolex has upgraded its SailGP sponsorship – it will now be Title Partner for a whopping ten seasons. https://www.crunch.info/insights/andretti-cadillac monthly 0.5 2024-11-28 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/24edada4-f6ee-4c56-9fb4-83ff3f1330ad/Cadillac.jpg Insights - New Cads on the block - Formula One has confirmed an “agreement in principle” with automotive manufacturers General Motors, to bring its Cadillac brand to the grid as an 11th team from 2026. https://www.crunch.info/insights/thanks-fedex monthly 0.5 2024-11-28 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/0530d35e-412a-4011-a0e3-acc2ce90d81a/july21-denny-hamlin-fedex-922x520.jpg Insights - Thanks for the memories, FedEx - As we watch the sky of Nevada darken ahead of another night race, elsewhere, the sun was quietly setting on a partnership dating back to 2006. https://www.crunch.info/insights/monaco-extended monthly 0.5 2024-11-22 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/aef2f10d-4668-468e-a237-f080f5e610ee/Monaco-Grand-Prix-time-82eb7fd.jpg Insights - Monaco Grand Prix extended until 2031: a deal driven by pounds or prestige? - It’s official: Formula 1 has agreed a six-year extension with organisers of the Monaco Grand Prix. The ‘jewel of the F1 calendar’, Monaco brings it all; the OG of glitz, glamour and celebrity, it’s the chance to see the world’s fastest cars navigate the sports’ sharpest, most unforgiving turns past the super yachts of the French Riviera. In short, Monaco brings money. https://www.crunch.info/insights/tracktotrend monthly 0.5 2024-11-14 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/21166677-6163-4c84-b478-d9c30da2756e/lasvegassphere-f1.jpg Insights - From Track to Trend: How F1's Vegas Merchandise pushes the boundaries - F1's Heineken Silver Las Vegas Grand Prix 2024 merchandise collaboration is a prime example of how sports and lifestyle branding can merge to create memorable experiences and drive commercial value. https://www.crunch.info/insights/im-a-celebrity monthly 0.5 2024-10-31 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/6bfc8911-73f2-4026-a171-8f9f83d1cf72/683597-1.jpg Insights - I’m a celebrity, get me in there - A$AP Rocky could be the latest in a string of American celebrities to purchase an ownership stake in England's national sport, with reports linking him to a £15 million move for League Two team, Tranmere Rovers. https://www.crunch.info/insights/george-russell monthly 0.5 2024-10-30 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/1ace1e26-b9a5-4255-a168-83db6a56d538/GR.jpg Insights - George Russell: Mercedes’ new fashion front man? - As Lewis Hamilton prepares to depart Mercedes for Ferrari in 2025, George Russell is stepping into the spotlight - not only as the team’s future leader on track, but also as a rising figure in the fashion world. Renowned for his clean-cut, classic style, Russell is following in Hamilton’s footsteps, emerging as Mercedes’ latest fashion icon. https://www.crunch.info/insights/amex-revs-up monthly 0.5 2024-10-30 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/cc6c5b84-25d0-46b9-a9da-83be459d8200/F1+and+Amex+announce+new+multi-year+partnership+%281%29.jpg Insights - Amex revs up its F1 sponsorship - Last year, American Express’ partnership with F1 in the US raised some eyebrows - not out of suspicion, but rather curiosity. Why would a powerhouse brand like AMEX only dip a toe into such a high-octane arena? https://www.crunch.info/insights/womensrugby monthly 0.5 2024-10-18 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/c4551b66-735b-474b-9d14-e1e16e2ecca8/women+rugby.jpg Insights - Empty seats and broken promises - Let's be honest, for all the incredible strides made in women’s sport, some moments still leave us scratching our heads. https://www.crunch.info/insights/nascar monthly 0.5 2024-10-18 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/dbf9a190-c1ef-45b8-982d-38982de03811/US+hospitality.jpg Insights - Time for NASCAR to shift gears? - NASCAR is at a crossroads, facing significant commercial challenges in monetising partnerships and sponsorship opportunities. While the series still generates an estimated $400 million annually in sponsorships, it’s clear that its commercial growth is stifled by the outdated charter system imposed on teams. https://www.crunch.info/insights/charteragreement monthly 0.5 2024-10-18 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/b4cc7df8-2127-41e4-bf24-a07a49707210/23xi-racing-michael-jordan-denny-hamlin-bubba-wallace-dr-pepper-mcdonalds-image1.jpg Insights - NASCAR’s charter signed, sealed, but not quite delivered - It’s official: most NASCAR Cup Series teams have agreed to the new charter proposal, concluding two years of tough negotiations over a revised revenue model. Thirteen organisations have signed the deal, which runs through to 2031. https://www.crunch.info/insights/panasonic monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/3781c550-3992-41cd-94a7-6deaa3943bc1/l-en240415-3-1.jpg Insights - Panasonic pulls the plug on its Olympic sponsorship - After decades of backing the Olympics, Panasonic has decided to bid farewell. The tech giant – a global sponsor since 1987 – won’t be renewing its deal with the International Olympic Committee (IOC) when it expires this December. https://www.crunch.info/insights/singapore monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/2bdd3b98-a083-4994-a117-ff393ce97ea2/singapore.jpg Insights - Night race, daytime struggles - The Singapore Grand Prix might be one of the most glamorous stops on the F1 calendar, but for the teams and drivers, it’s anything but a vacation. https://www.crunch.info/insights/aston monthly 0.5 2024-09-13 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/b98d08d0-e5cd-4630-b369-522c815c92a9/aston.jpg Insights - Aston Martin leads collaboration ahead of 2026 F1 regulations - Last week, the Aston Martin Formula One Team became one of the first major teams to take steps in addressing the significant regulatory changes coming to F1 in 2026. https://www.crunch.info/insights/vegasgp monthly 0.5 2024-09-11 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/1e228ecf-7ed2-4aee-9ff2-55ffa86ca42a/Vegas+GP.jpeg Insights - Blades of glory or blades of snorey? - It might be the city that never sleeps, but surely it needs to have a rest at some point. https://www.crunch.info/insights/repsolhonda monthly 0.5 2024-09-11 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/8d9ae8f9-6dad-4f11-be47-283990cd89e1/Repsol.jpeg Insights - Repsol and Honda: the end of an era - After 30 years, one of the most iconic partnerships in MotoGP history, Repsol and Honda, are set to go their separate ways at the end of this season. https://www.crunch.info/insights/wrc monthly 0.5 2024-09-13 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/6e52e70d-018e-460e-9b42-3fb9d6c6479d/WRC.jpg Insights - New horizons for WRC? - Rumours are swirling that the World Rally Championship (WRC) could be preparing for a significant shake-up, with reports suggesting that its commercial arm may be put up for sale later this year. https://www.crunch.info/insights/f1influencers monthly 0.5 2024-09-13 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/9e3fbc3f-17c2-4fda-832f-29bd197feb54/F1+influencers.jpg Insights - F1 vs The Influencers - is anyone actually a winner? - Copyright infringement and IP protection are in the news cycle once again… and this time, it’s F1 vs the influencers. https://www.crunch.info/insights/furrari monthly 0.5 2024-09-13 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/92ac8ba0-ee2b-462f-a3f3-0c0e99ed48d8/IMG_8563.jpeg Insights - Fur-rari - The Scuderia super team is set to see skyrocketing social traction next year. https://www.crunch.info/insights/barbie monthly 0.5 2024-09-13 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/6e47bfb4-a594-4eff-81c6-d2c1587edcba/F1+Movie.jpeg Insights - What does F1 have in common with Barbie? - Hamilton’s 104th career win was one big moment at Silverstone, but the other was the release of the trailer for the newly-titled ‘F1’ film – Brad Pitt’s next box-office-big-bucks-generator, due to hit cinemas in June 2025. https://www.crunch.info/insights/blog-post-title-one-6yfnk-kyh4s-ddh4y-fgmh4-3b3kn-jlznc-trcf8-5ayft-hbbht-ah5aw monthly 0.5 2024-09-11 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/f7743b7d-5780-4794-a094-f731072a5493/F1+drivers+steal+the+spotlight.jpeg Insights - F1 drivers steal the spotlight: brands begin to favour star power over tricky team politics - A busy start to the month for Charles Leclerc and his sponsorship deals. https://www.crunch.info/insights/blog-post-title-one-6yfnk-kyh4s-ddh4y-fgmh4-3b3kn-jlznc-trcf8-5ayft-hbbht monthly 0.5 2024-09-13 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/a70eb0a0-b1e0-49bd-86d3-f638f0c0c993/Stand+by+tee.jpg Insights - Stand by Tee - Goal With It, Championship Supernova, The Masterpass, Cigarettes & Alco-goal, Rock ‘N’ Goal Star… okay, that’s enough. But Manchester City’s collaboration with local (and global) icon, and lifelong die-hard fan, Noel Gallagher feels like a match made in heaven. https://www.crunch.info/insights/blog-post-title-one-6yfnk-kyh4s-ddh4y-fgmh4-3b3kn-jlznc-trcf8-5ayft monthly 0.5 2024-09-05 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/86d4f35e-11ad-47f8-9478-3d5a80dd496e/Rules+are+for+breaking.jpg Insights - Rules are for breaking - Call us boring, but rules are essential to the success of a major sporting championship (snore-fest, we know). What we also know, is that changing rules can be quite a challenge, but recently this doesn’t seem to be the case.  https://www.crunch.info/insights/blog-post-title-one-6yfnk-kyh4s-ddh4y-fgmh4-3b3kn-jlznc-trcf8 monthly 0.5 2024-09-13 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/de4c1d47-f760-4fe0-a1ba-04935cf34b7c/A+Hellish+.jpg Insights - A hell-ish (We)Road for Grealish - In sports marketing, the game plan is just as important as the game itself. But what happens when things don’t go as planned? https://www.crunch.info/insights/blog-post-title-one-6yfnk-kyh4s-ddh4y-fgmh4-3b3kn-jlznc monthly 0.5 2024-09-05 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/22524fb9-e27a-44dc-b95b-753e558d2269/Haasta+la+vista.jpeg Insights - Haas-ta la vista, NASCAR! - Stewart-Haas Racing (SHR) will close its NASCAR operations at the end of the 2024 season, concluding over two decades of competitive success. https://www.crunch.info/insights/east monthly 0.5 2024-09-13 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/b26efab1-1e4a-475b-8826-c3eb3da34eac/792be31c-fb74-b2cd-831b-ecb51b7604b7.jpeg Insights - All points east for F1 - It’s safe to say that F1 and Liberty Media have not shied away from introducing new locations to the ever-expanding race calendar over recent years. https://www.crunch.info/insights/blog-post-title-one-6yfnk-kyh4s-ddh4y-fgmh4-3b3kn monthly 0.5 2024-10-10 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/cea4cd92-6166-4716-a0ea-532d2127a470/Massive+F1+Miami+GP+viewership.jpeg Insights - Massive F1 Miami GP viewership makes headlines… is Formula E keeping up? - Well, the Miami GP was a whopper… and its US viewership soared to 3.1 million as a result. https://www.crunch.info/insights/blog-post-title-one-6yfnk-kyh4s-ddh4y-fgmh4 monthly 0.5 2024-09-13 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/6f923fb6-4813-4a0f-a0a9-856e5ccd96ba/New+regs+for+MotoGP.jpg Insights - New regs for MotoGP: will additional tech attract more investment? - MotoGP has once again been making headlines. https://www.crunch.info/insights/blog-post-title-one-6yfnk-kyh4s-ddh4y monthly 0.5 2024-10-09 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/84c01201-3131-4cc5-b77b-31ef5276b944/Formula+Es+GEN3EVO+launches.jpg Insights - Formula E's GEN3EVO launches... where are all the title partners hiding? - Last week, Formula E unveiled its latest triumph; the GEN3EVO - an electrifying update to the current GEN3 race car. https://www.crunch.info/insights/blog-post-title-one-6yfnk monthly 0.5 2024-09-13 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/a93b3bc5-341f-4da9-a71f-38b149557463/Its+finally+game+on.jpeg Insights - It's finally game on! F1 Sim Racing returns, but do e-sports still have the same impact these days? - There was only a small gap between the first and second events in the calendar (read: almost five months)… finally, the F1 Sim Racing World Championship is back. https://www.crunch.info/insights/blog-post-title-one-6yfnk-kyh4s monthly 0.5 2024-09-05 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/e5decb6b-226a-4e56-a919-e653a3c1f571/One+small+step+for+men.jpeg Insights - One small step for men, one giant leap for women: are female drivers really getting the support they need to succeed? - Max Verstappen, three-time F1 World Champion, has raised eyebrows in the racing world by openly questioning the level of support provided for women in motorsport. https://www.crunch.info/home daily 1.0 2025-04-23 https://images.squarespace-cdn.com/content/v1/66210081ab89694006fa2a34/2fb8769e-bf11-40dd-841c-ab33aa64f425/NEW+ICONS_V2_BLACK-04.png 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